Hi there 👋 I’m Rob. I help product teams turn complex problems into intuitive, human-centred experiences.
Featured Projects
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Featured Projects *
WeMoney Pro: Building a premium tier
Designing and launching WeMoney Pro, the company’s first paid subscription, to drive scalable, recurring revenue while strengthening member retention and engagement.
WeMoney: Onboarding optimisation & branding
This case study looks at two projects I led: Optimising the onboarding funnel and WeMoney’s branding.
Ortto: Core Experience Redesign
Ortto is an automated marketing software company that helps businesses keep in touch with their customers and grow. We redesigned our app in order to simplify the core experience and acquire thousands of new users.
Snap Ship: Redesigning Canada Post's Online Shipping Tool
After usability testing, we identified several user pain points and redesigned SnapShip, Canada Post’s most profitable online shipping tool.
Canada Post: Illustrations & Iconography
I lead the creation of an illustration and iconography design system, allowing the product to feel more professional, cohesive and personable.
