Hi there 👋 I’m Rob. I help product teams turn complex problems into intuitive, human-centred experiences.
Featured Projects
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Featured Projects *
Designing and launching WeMoney Pro, the company’s first paid subscription, to drive scalable, recurring revenue while strengthening member retention and engagement.
This case study looks at two projects I led: Optimising the onboarding funnel and WeMoney’s branding.
Ortto is an automated marketing software company. I helped redesign the app and champion their first design system.
After discovery and usability testing, we identified several user pain points and redesigned SnapShip, Canada Post’s most profitable online shipping tool.
I lead the creation of an illustration and iconography design system, allowing the product to feel more professional, cohesive and personable.