http://www.robert-corrado.com/aboutme daily 0.75 2026-03-06 https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/0530e831-c961-4be6-b2ed-00510d86d10f/1669250585590.jpeg About me https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/0530e831-c961-4be6-b2ed-00510d86d10f/1669250585590.jpeg About me https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1588107514106-P1RCCC5YMK7R5W1NNYBQ/IMG-9600.JPG About me https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1588107519575-06KDUEBIFQ8P2LA9HHLD/IMG-8676.JPG About me https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1588105900703-0RXT8II9TWXJHRVGD8J6/4b107323-a520-47f6-9d9a-f81bf7763ac1.jpg About me https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1588105902636-N96FX4K77R6YJCY89VF5/d4b6c7d6-42c7-4dc2-a2a2-a2bfdb961d43.jpg About me https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1588105956952-LU6SPVH1BA9FC5NNX1OC/IMG_6963.jpg About me https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1588107116276-JJDMQYQC1ULM8S7YNMRO/IMG_5400.PNG About me https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1759361921235-A7LRKFLEQMTNEFZFYVGA/IMG_1200.jpeg About me https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1759361924004-5WBAEWDG94U8BAV5K63V/IMG_0568.jpeg About me https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1759361925184-914A5HSQUCX6O56920FL/03ea485e-f407-4a53-9f27-09ea2614b485.jpg About me https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1759361926057-5Q1N36SCDJ0S948FVY5V/0B9A2915-51EE-468E-8818-D80F4986E5B9.jpg About me https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1759361940474-LJFBB46HCCF96H6U5FH3/IMG_4039.jpeg About me http://www.robert-corrado.com/work daily 1.0 2026-03-09 https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/d66a039e-69f9-4069-9562-6af59dfa027a/Pro.png https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/32d7e729-1414-4948-a95f-9a736201f370/Onboarding.png https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/2f8c5bdb-ab47-4290-ad2c-957aac6bd291/878655641.png https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/ac4682b3-1dd7-4bdf-937b-875618e0aa3e/Snappy.png https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/7358556d-d103-4a8d-9175-c90ce09c327b/878655642.png http://www.robert-corrado.com/case-studies daily 0.75 2026-03-11 https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/2cebb098-56f5-4c92-bf65-22c78ba8a048/CleanShot+2026-02-05+at+12.25.02%402x.png https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/29172f8b-8305-4862-ab28-d4124f9d0f91/Update.png https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/a65019e8-b08c-43b0-998c-6c8c9fdd3693/CleanShot+2026-02-05+at+12.34.12%402x.png https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/9e8d98d7-14f4-4cec-b646-eb56412834a3/Snappy.png https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/4cff4a87-ed1f-4231-8a28-2b1588b73121/CleanShot+2026-02-05+at+12.36.14%402x.png http://www.robert-corrado.com/case-studies/canada-post-illustrations-iconography monthly 0.5 2026-03-04 https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1594740814425-9WX25SK30CY5LJTHROHP/26.png Case Studies - Canada Post: Illustrations & Iconography An illustration I made to help our new style guide look.. stylin'. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1519360911892-W7RR5SG0KJ82Y33V7CV2/IMG_3973.jpg Case Studies - Canada Post: Illustrations & Iconography https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1519360993103-3HU42XI20S8JRZJ789QS/IMG_3562.jpg Case Studies - Canada Post: Illustrations & Iconography https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1519361931841-OLYYL7J00342MH4I7ICL/IMG_3993.jpg Case Studies - Canada Post: Illustrations & Iconography https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1519361934102-C5KWH77NYGK2SJWUZZZP/IMG_4174.jpg Case Studies - Canada Post: Illustrations & Iconography https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1519361925536-XMSPJ4J5UFL0128FDLSV/IMG_3669.jpg Case Studies - Canada Post: Illustrations & Iconography https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1519361924288-EXZDWYI39AH4395ENT0B/IMG_3670.jpg Case Studies - Canada Post: Illustrations & Iconography https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1519361930735-ZQQYBGK3G4BREGJFXTTK/IMG_3672.jpg Case Studies - Canada Post: Illustrations & Iconography https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1588008855520-5TLGCEWVGAWBOPN2LIBV/Artboard%2B123%40300x-100.jpg Case Studies - Canada Post: Illustrations & Iconography An illustration used in the Visual Design section of our design system guidelines. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1519362490755-3T3H61ETCDFG6N8L6VGK/Screen+Shot+2018-02-22+at+11.58.05+PM.png Case Studies - Canada Post: Illustrations & Iconography The redesigned iconography and illustration spectrum shows how elements scale for many use cases. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1594741170106-EXCFUTFK31R73GG9NZPK/03.jpg Case Studies - Canada Post: Illustrations & Iconography Illustrations supporting one of Canada Post’s product pages, making content more digestible. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1594741194394-PSFCM571RTS12MA799ED/16.jpg Case Studies - Canada Post: Illustrations & Iconography Illustrations help break up content, giving the user a break from reading as they learn more about Canada Post’s services. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1594741269071-0F3QQ61FW45M82JJNRES/17.jpg Case Studies - Canada Post: Illustrations & Iconography An illustration used to represent the visual design section of Canada Post's style guide. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1594741300211-PDBLU67U4EKTUD55K6QN/23.jpg Case Studies - Canada Post: Illustrations & Iconography A set of 8 (out of about 150) icons used throughout Canada Post's digital and physical ecosystems. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1594741341374-TTL7PBKKIFJNSY2AEJIV/22.jpg Case Studies - Canada Post: Illustrations & Iconography A 404 error (my personal favourite). http://www.robert-corrado.com/case-studies/canada-post-snap-ship monthly 0.5 2026-03-04 https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1594739087526-W4IB39C5JE4BA61NNQV1/SnapShip.png Case Studies - Canada Post: Snap Ship redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1537632801248-V6UH5H75G3C0C4OQXNAO/Screen+Shot+2018-02-25+at+6.53.29+PM.png Case Studies - Canada Post: Snap Ship redesign This user flow sparked early conversations to help align the product and business teams. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1537637616288-MNXBHXM4COPZS6GNMZWS/Screen+Shot+2018-02-25+at+6.59.04+PM.png Case Studies - Canada Post: Snap Ship redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1594739452834-KYQVC4SCGVEEGBTQ5B5X/Before.png Case Studies - Canada Post: Snap Ship redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1594739501139-EI1VYGCBLITYSADPEM03/After.png Case Studies - Canada Post: Snap Ship redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1519603528803-9CM8E9DR7AX27SQ5Q6X3/IMG_5263.JPG Case Studies - Canada Post: Snap Ship redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1519603615559-SECCGLOVAXXQP16Y9RM5/IMG_5262.JPG Case Studies - Canada Post: Snap Ship redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1537630783816-IGGCOLS12GAEEPWNIX4P/IMG_5709.JPG Case Studies - Canada Post: Snap Ship redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1537630780776-M4YBV9JRH6HIXE7GUQ2Z/IMG_5775.JPG Case Studies - Canada Post: Snap Ship redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1537630783514-VG559BDG9G5AEAYKPUXR/IMG_5700.JPG Case Studies - Canada Post: Snap Ship redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1537630781120-978Z04V1KJWRC9T496T3/IMG_5600.JPG Case Studies - Canada Post: Snap Ship redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1537028820642-FTD1D4PP9VH8BFBYI8SX/3A+-+Shipping+Services+Copy.png Case Studies - Canada Post: Snap Ship redesign Shipping services: redesigning this page allowed us to prioritise high-value information for customers: price and delivery date. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1537027468759-SR66JF7IWZEGI351JWOY/3C+-+Compare+Table.png Case Studies - Canada Post: Snap Ship redesign Compare shipping services: users can choose the most optimal service for their customer without having to leave the app. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1537027476235-GOI0R8TNT1SGM603EA5V/6A+-+Confirmation.png Case Studies - Canada Post: Snap Ship redesign Confirmation page: the most relevant information is presented while allowing users to continue their workflow by creating another shipping label. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1519603719769-ES1STGMWD0O67OJ2V5TC/2A+-+Recipient+list.png Case Studies - Canada Post: Snap Ship redesign Recipient list: a highly requested feature allowing users to save and manage contacts. We expected users to only reference the address book occasionally. However, in usability testing, we discovered that many users expected to be able create a shipping label from this page. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1519603701679-P2H0846XEC72MEPBVSY6/Screen+Shot+2018-02-25+at+7.02.37+PM.png Case Studies - Canada Post: Snap Ship redesign Shipment details: users seamlessly access their recipient list by typing in the customer’s name. http://www.robert-corrado.com/case-studies/ortto monthly 0.5 2026-02-05 https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1594736979511-IWBJKUVWX6LS5PVVZ70V/02.png Case Studies - Ortto: Core experience redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1580970450276-X8EDO51D14SVRX9Z4713/72deed18abee21e2e56ce0c9953b7bc9.png Case Studies - Ortto: Core experience redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1580951121911-YWQTREVK0Q92L8AP814B/Calendar.png Case Studies - Ortto: Core experience redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1580951125370-OTAEZ1K3IJGEJG60Z3FC/Colour+picker.png Case Studies - Ortto: Core experience redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1580950366288-HSFIF4E2KRKNTUT4MN8O/Filters.png Case Studies - Ortto: Core experience redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1580950325519-9R4WTL4ZD27WIOLEFAY5/Emojis.png Case Studies - Ortto: Core experience redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1580948026061-L1TZW6BIMJMN1H9USW0Y/Screen+Shot+2020-02-06+at+11.12.26+am.png Case Studies - Ortto: Core experience redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1580951127859-GG8QMAUU67GJO7X0UT9I/Screen+Shot+2020-02-06+at+12.04.14+pm.png Case Studies - Ortto: Core experience redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1581480894645-LY7TVGOOFQ38PE14GW5Q/Screen+Shot+2020-02-12+at+3.14.34+pm.png Case Studies - Ortto: Core experience redesign One of the inconsistencies we found: an off-brand orange, inaccessible CTA. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1580971870703-VQIPRT453NXQWKMYQ882/Campaigns+list.png Case Studies - Ortto: Core experience redesign The navigation, buttons, dropdown menu and table are high-mileage components used in many other sections of our app. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1580962130365-YRCESW1IQR74I2B5QCFK/IMG-9259.jpg Case Studies - Ortto: Core experience redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1580961806494-H60A3K4MMY6FNF7KVWM9/IMG-9262.JPG Case Studies - Ortto: Core experience redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1580974238864-R36RD5CEOG3Q2MMY2H3M/IMG-9265.jpg Case Studies - Ortto: Core experience redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1580961847545-PE9KJSZPF94K55RH6HTX/IMG-9264.JPG Case Studies - Ortto: Core experience redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1580961701333-9IG7RMA99AEZRZNISFCT/IMG-6209.JPG Case Studies - Ortto: Core experience redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1580961764166-30IOS5G1J59O67RDYKCO/IMG-9260.JPG Case Studies - Ortto: Core experience redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1580961701322-DKHCXB9O5EGB2X3MSDVO/IMG-6216.JPG Case Studies - Ortto: Core experience redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1580961773613-O4XZ4WJJBBW0UV7DMCEW/IMG-9261.JPG Case Studies - Ortto: Core experience redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1580961822333-FTH5ZPGIZCY6MF7GYJ78/IMG-9263.JPG Case Studies - Ortto: Core experience redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1580961875222-LBVYVUKBVU6GB2VPZG6E/IMG-9266.JPG Case Studies - Ortto: Core experience redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1580952886122-F8HQDWV9N5N2L1SC8LT0/Old+CRM.png Case Studies - Ortto: Core experience redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1588094633281-ONHN7BP6BG7DW487DBPB/CRM+2.png Case Studies - Ortto: Core experience redesign https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1594743254343-IPLRK7THJWI0NI9Q7QQV/10.png Case Studies - Ortto: Core experience redesign Landing page: rebranded and simplified to match our new responsive app. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1594742940649-9NBZGRFBF3VW4QAURPGB/04.jpg Case Studies - Ortto: Core experience redesign Campaigns: a high-mileage component, the table, is used in multiple sections of the app. Included are interactions like creating new campaigns and refining your search. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1594742760971-FU7OXEA95XGCQH1UX1J2/03.jpg Case Studies - Ortto: Core experience redesign Campaign creation: a simple, linear flow that's familiar to target users. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1594742835529-QJJWEX25GZULFO4ZNCQN/09.jpg Case Studies - Ortto: Core experience redesign Responsive designs: early in the process, we thought about how our IA and navigation would translate responsively. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1594742983451-EWIWIJLCZ573WFD74J6R/08.png Case Studies - Ortto: Core experience redesign Global search: allows faster workflows for businesses that have many marketing campaigns and contacts. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1594743115280-NEYE40ZX404HE6HMJLCK/05.jpg Case Studies - Ortto: Core experience redesign Reports: we reused the workflow, a validated component, so that creating complex reports feels familiar and easy to learn. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1594742600974-KH3JSRC81GKOD5QUN0NP/06.jpg Case Studies - Ortto: Core experience redesign Contact profile: we chose a new brand colour, purple, that makes interactions like moving fields and refining lists more discoverable. http://www.robert-corrado.com/case-studies/wemoney-onboarding-branding monthly 0.5 2026-02-05 https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1614562386661-TB6RKDXVNK67K8UHFEZL/Home+%2B+Community.png Case Studies - WeMoney: Onboarding optimisation & branding https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1614562404099-TT3SRAEASF3BCPJCWBZS/Goals.png Case Studies - WeMoney: Onboarding optimisation & branding https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1614562561269-CKE1OFJ817QQLH4ZY115/Wellness+story.png Case Studies - WeMoney: Onboarding optimisation & branding https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1613943819906-GKZ5P861ZU4JK1XKOTG5/Screen+Shot+2021-02-15+at+11.22.10+am.png Case Studies - WeMoney: Onboarding optimisation & branding https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1614560810536-3CALIPXWOE3SSYT4258P/Onboarding+changes.png Case Studies - WeMoney: Onboarding optimisation & branding https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1614563334440-SZUNN088ZHGY5HAXV004/Landing+page.png Case Studies - WeMoney: Onboarding optimisation & branding https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1613945559289-YS36MGHCEUF7JIOKY1AB/Screen+Shot+2021-02-21+at+4.12.06+pm.png Case Studies - WeMoney: Onboarding optimisation & branding Some of the stylescapes that helped us hone in on a branding direction for WeMoney. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1614563400567-VW9OFBM14D69GPOPNYGN/Responsive+designs.png Case Studies - WeMoney: Onboarding optimisation & branding WeMoney’s landing page https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1614563352019-0P14MXXV9OBC1873UV8E/Careers.png Case Studies - WeMoney: Onboarding optimisation & branding WeMoney’s careers page https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/5f4018ce-b6b9-4962-a78b-14eb3fdbecb1/Group+12710.png Case Studies - WeMoney: Onboarding optimisation & branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/bff7c07c-c0c1-463c-80f3-b9622c6b6214/Group+12708.png Case Studies - WeMoney: Onboarding optimisation & branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/649d972b-db84-4244-a353-01244cfb4da6/Components.png Case Studies - WeMoney: Onboarding optimisation & branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/4d46e6d3-01e9-490c-97dd-0a761d1c8d0e/Group+12709.png Case Studies - WeMoney: Onboarding optimisation & branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.robert-corrado.com/case-studies/wemoney-pro monthly 0.5 2026-03-11 https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/2a070df0-8c9d-4e77-99fb-f6b00250c08f/Update.png Case Studies - WeMoney Pro: Building a Premium Tier - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/fe782b35-a64d-4732-a72f-ea5f15ed9b80/Discovery_+Objectives.png Case Studies - WeMoney Pro: Building a Premium Tier - Make it stand out One of my discovery files—this helps me organise project goals, metrics, amplitude events, user value drivers & more. Things to keep in mind throughout the design process. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/240f9054-cffb-47f8-ada9-146cf9ca8bec/Discovery_+Benchmarking+and+Data.png Case Studies - WeMoney Pro: Building a Premium Tier - Make it stand out One of my discovery files where I complied data and competitor analysis https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/6740876c-3f53-4958-97a6-1f6ada76bfef/Rough+work%E2%80%94sketching+and+wireframes.png Case Studies - WeMoney Pro: Building a Premium Tier - Make it stand out Sketching helps me work efficiently, testing multiple ideas, uncovering unhappy paths, questions for devs and sense checking. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/078db8ad-e34e-4b43-b59a-b44af40194a1/878655643.png Case Studies - WeMoney Pro: Building a Premium Tier - Make it stand out Mapping WeMoney’s IA helped me understand where entry points into the Pro experience could be and how everything linked together. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/78b7f50c-bcc0-4db7-b1a3-3fc99cb2f478/878655644.png Case Studies - WeMoney Pro: Building a Premium Tier - Make it stand out Mapping user flows helped me understand the interactions between the user, the frontend and underlying systems like our subscription database, payments, and receipt validation. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/305c6e26-893b-45fd-9a94-b9d6fc28243e/Paywall.png Case Studies - WeMoney Pro: Building a Premium Tier - Make it stand out Paywall designs https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/dd937700-6cd0-402e-96a9-a2663d9d3cf7/Outcome+3.png Case Studies - WeMoney Pro: Building a Premium Tier - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/27de3ae2-1369-4ec1-a190-30320b91f1e2/Outcome+1.png Case Studies - WeMoney Pro: Building a Premium Tier - Make it stand out WeMoney Pro: Desktop—categorising transactions https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/1bc24168-a778-4422-a469-ed7d7ec6cbd0/Outcome+2.png Case Studies - WeMoney Pro: Building a Premium Tier - Make it stand out WeMoney Pro: Desktop—filtering transactions https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/b79213ea-9406-4943-b876-33515bc7df86/Outcome+4.png Case Studies - WeMoney Pro: Building a Premium Tier - Make it stand out WeMoney Pro: Custom categories, and some of the interactions within https://images.squarespace-cdn.com/content/v1/57c1c7b1cd0f6844bcc61036/e261c386-5e87-43b7-879a-4ca9b7ce8981/Outcome+5.png Case Studies - WeMoney Pro: Building a Premium Tier - Make it stand out WeMoney Pro’s landing page